Yesterday, the Empathetic Media Health team took delivery of several new Meta Quest 3 headsets and we immediately set about testing them – in advance of upcoming client meetings. We very rapidly realised that the Meta Quest 3 is a game-changer, bringing a breath of fresh air to the immersive tech scene. This new headset redefines the experience of wearing … Read More
Alternative Large Language Models (LLMs) to ChatGPT in the Pharmaceutical Industry
Competitors to ChatGPT for the Pharmaceutical Industry Large Language Models (LLMs) like OpenAI’s ChatGPT have become integral in the pharmaceutical industry, aiding in drug discovery, research, and development, as we’ve discussed in recent posts. However, after a turbulent week at OpenAI that saw CEO Sam Altman fired and re-hired, it’s worth considering some of the other options out there. Several … Read More
Immersive Healthcare: The Revolution of Medical Training Through VR, AR, and MR Simulations
In the ever-evolving landscape of healthcare, the convergence of Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) is ushering in a new era for medical training. These immersive technologies are poised to redefine the way medical professionals learn and hone their skills, presenting a multitude of benefits that extend from the safety of training environments to the exploration … Read More
Chat GPT One Year On and its Impact on Biotech
OpenAI, a pioneering organization in the field of artificial intelligence, has continued to lead the charge in pushing the boundaries of conversational AI. One year ago, they introduced ChatGPT, a revolutionary AI model that set the stage for transformative advancements. In the recent DevDay event, OpenAI showcased how ChatGPT, with its latest release and forward-looking initiatives, is poised to redefine … Read More
Enhancing Patient Engagement with Augmented Reality
As technology advances more rapidly than ever before, augmented reality (AR) has emerged as a powerful tool that is transforming various industries, and our own biopharma sector is no exception. With its ability to superimpose digital information onto the real world, AR is enhancing patient engagement in new and interesting ways, revolutionizing patient education, medication adherence, and overall experience of … Read More
Immersive storytelling beyond the headset: Holograms Take Center Stage
In the ever-evolving landscape of technology, storytelling has undergone a remarkable transformation, thanks to the advent of holograms. This cutting-edge development has opened up new dimensions in narrative experiences, offering a level of immersion that was once reserved for science fiction. In this article, we explore the exciting use of holograms in storytelling, both through pass-through technology in virtual and … Read More
Virtual Reality for Mental Health
Mental health has become one of society’s biggest issues with around one in seven people now taking antidepressants. Whether this is caused by events such as pandemics, wars and economic difficulties, social media reporting of such events or simply a greater awareness and tendency to self-diagnose, there is a tsunami of potentially ill people in need of therapy. There is … Read More
Are We Living in a Virtual Reality?
The idea that our human experience might be a virtual reality creation, produced by higher beings or our future selves, might sound like the plot of a science fiction novel or something straight out of the Matrix! However, recent advances in technology have given this theory a fascinating twist. Virtual reality (VR) experiences that we can create ourselves are now … Read More
Meet the new Meta Quest 3 Headset: A Bold Step Towards Mixed Reality
Earlier this week, at the start of the annual Meta Connect developer conference, Meta chief executive Mark Zuckerberg revealed the details of the much-awaited Meta Quest 3 virtual reality headset. Like previous versions of the headset, the Quest 3 will cover the wearer’s eyes like a pair of ski googles, with spatial audio piped from embedded speakers in the device’s … Read More
The (R)evolution of Virtual Reality in Medicine and Pharma: from Outsider to Insider
Virtual Reality (VR) has made extraordinary progress since its inception, moving beyond the early days of 360-degree videos to the interactive, standalone (not requiring an external PC, just the headset) VR experiences we enjoy today. Companies like Meta (formerly Facebook) have been at the forefront of this transformation, continually investing in VR technology and integration across various sectors, including healthcare. … Read More