360° VIDEO
We produce cutting-edge 360 video feature pieces that will immerse you in the story, whether you view them on a VR headset or a smartphone.
We have worked with dozens of organization every step of the way, from guiding their creative vision and script, to stitching, editing and post-production as well as their launch strategy and conference setup.
hepatitis c: branching narrative pwid testimonials
The NHS has set the goal of eliminating Hepatitis C by 2025. Our client established a partnership with the NHS to support this effort with an innovative programme to address under-diagnosis amongst people who inject drugs (PWIDs).
The aim was to create an immersive VR experience to put clinicians in the shoes of PWIDs, and immerse the viewer in inaccessible environments be it a prison cell in Wandsworth prison or a makeshift encampment on the outskirts of Wolverhampton. We recorded live VR testimonies from PWIDs in their own environments to understand the challenges they face in accessing diagnosis and treatment for Hep C. Individuals were selected who were willing to communicate details of their daily lives, high-risk behaviours and experiences with illness and treatment. We also included medical specialists and local outreach workers to offer insights into discrepancies between best practices and the reality of providing day-to-day treatment.
VR is a medium designed to generate a sense of visceral immersion in a virtual environment. This is particularly powerful when used to record people and places that are normally inaccessible, providing a gateway to new level of understanding. We designed an interface from the ground up to create a branching conversation: users can choose which topics they want to focus on, and to what level of detail. The result is hard-hitting and revelatory, engendering a sense of perspective-taking in the user and thus a greater likelihood of them taking action as a result.
susan's story: on neo-natal health in rural kenya
We worked with the Pfizer foundation to produce a VR piece that would put viewers in the shoes of Susan, a young mother in her mid-twenties, as she cares for the last of her five children. Pfizer worked with World Vision to set up a neo-natal clinic that was closer to her village that not only gave her access to much-needed vaccines and medicine for her infant son, but also empowered her with knowledge about family health and contraceptive measures.
The VR piece was featured at multiple interactive festivals around the world, including SXSW, and has been viewed almost 600k times.