Unlock the power of immersive media
Dan Archer, CEO
Archer (MFA, MA) is a creative technologist, computer scientist and immersive storyteller who co-founded Empathetic Media Health in 2018. He was a 2016 fellow at the Tow Center at Columbia University, a Reynolds Journalism Institute Fellow (University of Missouri, 2014) and a Knight Journalism Fellow at Stanford University (2011). He is currently completing a PhD focusing on evaluating embodiment and performance using biological signals in virtual reality environments.
Mark Archer, CCO
With over 30 years experience in the biopharma sector, Mark has been involved in 20 new product launches across global and domestic marketing, management and strategy, progressing to global vice president level. Together with Dan, he co-founded Empathetic Media Health in 2018. He has worked at Sanofi, Roche, MSD and GSK and held senior management positions at IQVIA, Syneos and McCann. His work at EMH provides clients with strategic insights coupled with creative applications of VR/AR technology – to better engage stakeholders and deliver superior health outcomes.
Empathetic Media leverages cutting-edge technology to push the boundaries of immersive, impactful storytelling. We believe that the combination of experiential, first-person storytelling approaches with augmented, mixed and virtual reality, 360 video is the key to fostering empathy between storytellers and their subjects. We are a production studio specialized in developing custom storytelling solutions across a range of platforms. From mobile to desktop to fully standalone virtual reality headset, we will tailor the solution to suit you and your audience’s needs.
Our team members have decades of industry-leading performance in their respective fields and we have a proven track record with leading global brands such as the Pfizer foundation, Gilead, BioMarin and Abbvie.