Enhancing Patient Engagement with Augmented Reality

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2 women in their 50s looking at a phone

As technology advances more rapidly than ever before, augmented reality (AR) has emerged as a powerful tool that is transforming various industries, and our own biopharma sector is no exception. With its ability to superimpose digital information onto the real world, AR is enhancing patient engagement in new and interesting ways, revolutionizing patient education, medication adherence, and overall experience of … Read More

Immersive storytelling beyond the headset: Holograms Take Center Stage

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A holographic elephant appears in front of a crowd of amazed onlookers

In the ever-evolving landscape of technology, storytelling has undergone a remarkable transformation, thanks to the advent of holograms. This cutting-edge development has opened up new dimensions in narrative experiences, offering a level of immersion that was once reserved for science fiction. In this article, we explore the exciting use of holograms in storytelling, both through pass-through technology in virtual and … Read More

Virtual Reality for Mental Health

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Mental health has become one of society’s biggest issues with around one in seven people now taking antidepressants. Whether this is caused by events such as pandemics, wars and economic difficulties, social media reporting of such events or simply a greater awareness and tendency to self-diagnose, there is a tsunami of potentially ill people in need of therapy. There is … Read More

Are We Living in a Virtual Reality?

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Pixelated version of someone in VR

The idea that our human experience might be a virtual reality creation, produced by higher beings or our future selves, might sound like the plot of a science fiction novel or something straight out of the Matrix! However, recent advances in technology have given this theory a fascinating twist. Virtual reality (VR) experiences that we can create ourselves are now … Read More

Meet the new Meta Quest 3 Headset: A Bold Step Towards Mixed Reality

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Earlier this week, at the start of the annual Meta Connect developer conference, Meta chief executive Mark Zuckerberg revealed the details of the much-awaited Meta Quest 3 virtual reality headset. Like previous versions of the headset, the Quest 3 will cover the wearer’s eyes like a pair of ski googles, with spatial audio piped from embedded speakers in the device’s … Read More

The (R)evolution of Virtual Reality in Medicine and Pharma: from Outsider to Insider

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hand tracking demo image

Virtual Reality (VR) has made extraordinary progress since its inception, moving beyond the early days of 360-degree videos to the interactive, standalone (not requiring an external PC, just the headset) VR experiences we enjoy today. Companies like Meta (formerly Facebook) have been at the forefront of this transformation, continually investing in VR technology and integration across various sectors, including healthcare. … Read More

How are large pharma companies using immersive technologies?

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Screenshot from a controller-less VR training simulation showing two hands with a pipette and test tube

As immersive technology becomes more widespread, here are a few examples of large pharmaceutical companies using it for training of HCPs and patients as well as for R&D. This list doesn’t represent an exhaustive account of all use cases but gives a flavor of what’s happening in the sector. Pfizer: Pfizer has been using VR for training purposes. They developed … Read More

The Future of Immersive Biotech Experiences with AI-Enhanced Virtual Reality

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In the ever-evolving landscape of biotechnology, where innovation knows no bounds, the fusion of artificial intelligence (AI) and virtual reality (VR) promises to be a game-changer. As technology enthusiasts and industry insiders eagerly await the dawn of this new era, it’s crucial to understand the pivotal role AI will play in shaping VR applications in the years to come. In … Read More

How AI-driven AR will Revolutionize Biotech and Pharmaceutical Marketing

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Doctor using his mobile phone

In recent years, the convergence of artificial intelligence (AI) and augmented reality (AR) hassparked remarkable advances across various industries. One particularly promising domainis the intersection of AI, AR, biotech, and pharmaceutical marketing. This convergence hasthe potential to revolutionize how these industries communicate with their targetaudiences, educate consumers, and enhance brand experiences. Personalized Product Visualization: AI-powered AR applications are enabling biotech … Read More

What’s New in Immersive Tech – February 2023

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Immersive tech, if seen as the latest tool in an evolutionary process which started with cave-painting and has come to dominate the media landscape since the turn of the millennium, is increasingly well-adapted to communicating cutting-edge advances in medical practice. The ability for a viewer to immerse themselves in a virtual world in which information about treatments and patients is … Read More