Empathetic Media Health is focused specifically on the application of cutting-edge technologies such as 360 video, photo/videogrammetry and augmented/virtual reality to use cases in the Pharmaceutical Industry. We specialize in the production of marketing materials, patient ethnographies, mechanism of action immersive videos and interactive infographics that are specifically targeted to showcase our clients’ work in a groundbreaking, compelling new way.
Led by EM Health’s Chief Commercial Officer Mark Archer, our team has over thirty years of international experience working in the sector and a proven track record of successful campaigns. We have worked with a number of blue chip companies in the sector, including the Pfizer Foundation, GCI Health and Abbott. Mark has been involved in twenty new product launches and worked extensively in all of the main global markets. His client-side work has included both global and domestic marketing, general management and strategy roles progressing to global vice president level. He has worked at Sanofi, Roche, MSD and GSK. For the past ten years Mark has held senior management positions in some of the world’s largest marketing and advisory services organisations including IQVIA, Syneos and McCann. His work at EMH provides clients with strategic insights coupled with creative applications of VR/AR technology – to better engage stakeholders and deliver superior health outcomes.
For more information, or to request a quote, contact the Chief Commercial Officer of Empathetic Media Health, Mark Archer, mark (at) empatheticmedia (dot) com.
THIRD PARTY PROCESSORS
Our carefully selected partners and service providers may process personal information about you on our behalf as described below:
“Digital Marketing Service Providers
We periodically appoint digital marketing agents to conduct marketing activity on our behalf, such activity may result in the compliant processing of personal information. Our appointed data processors include:
(i)Prospect Global Ltd (trading as Sopro) Reg. UK Co. 09648733. You can contact Sopro and view their privacy policy here: http://sopro.io. Sopro are registered with the ICO Reg: ZA346877 their Data Protection Officer can be emailed at: dpo@sopro.io.”
PRIVACY POLICY
Effective Date: 28th October, 2020
We at Empathetic Media (“Empathetic Media”, “we” or “us”) respect your concerns about privacy. This Privacy Notice describes the types of information collected through the Empathetic Media website at www.empatheticmedia.com (the “Site”), and how we may use the information, with whom we may share it and the choices available to you regarding our use of the information. We also describe the measures we take to safeguard the information and tell you how to contact us about our privacy practices.
INFORMATION COLLECTION AND USE
PERSONAL INFORMATION YOU PROVIDE TO US THROUGH OUR SITE
We may collect and store personal information (such as name and other contact details) that you choose to voluntarily provide to us when you provide them through the Site. The types of personal information may include:
- Contact information, such as your name, e-mail address and country of residence; and
- Other personal information you may submit to us, such as when you contact us.
INFORMATION WE COLLECT BY AUTOMATED MEANS
We are committed to making your online experience with our Site informative and relevant. To achieve this, we collect certain information by automated means when you visit this Site, such as your IP address, the type of internet browser you are using, devise characteristics, operating system, language preferences, referring URLs, information on actions taken on the Site, how many users visited our Site and dates and times of Site visits. We collect this information by various means, as explained below.
Cookies.
Cookies are bits of text that are placed on your computer’s hard drive or mobile device when you visit certain websites. Cookie technology hold information a site may need to personalize a visitor’s experience. Cookies may also be used for security purposes and to gather website statistical data, such as which pages are visited, what is downloaded, and the paths taken by visitors to our website as they move from page to page. You do have control over cookies, and can refuse the use of cookies by selecting the appropriate settings on your browser. Note, however, that by not accepting or deleting the use of cookies, you may affect your website experience and you may not be able to take full advantage of all features on this Site. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please consult the “Help” section of your browser for more information.
Web beacons.
Web beacons (aka pixels) are small graphic images or other web programming code, which are used for a number of purposes, including without limitation, to count visitors to a website, to track traffic patterns of visitors as they navigate websites, to count how many e-mails that were sent were actually opened or to determine whether content was viewed. As with cookies, the information that web beacons collects is aggregated “click stream” data, and is not associated with you as an individual, unless you have chosen to communicate with us by email.
Plug-Ins.
The providers of third-party apps, tools, widgets and plug-ins on this Site, such as social media sharing tools, also may use automated means to collect information regarding your interactions with these features. This information is collected directly by the providers of the features and is subject to the privacy policies or notices of these providers. Subject to applicable law, we are not responsible for these providers’ information practices.
HOW WE USE THE INFORMATION WE COLLECT
We may use the information we obtain about you both to further our relationship with you and for other purposes, including to:
- Respond to your requests, questions and comments;
- Communicate with you about other topics that we think may be of interest to you;
- Provide any white papers or documents you may request;
- Verify your identity to ensure security for the other purposes listed here;
- Operate, evaluate and improve our business (including developing new services; managing our communications; determining the effectiveness of our advertising; learning about our visitors, analyzing our website; and facilitating the functionality of our website; and
- Comply with applicable legal requirements and industry standards and our policies.
In addition, we use information collected online through cookies, web beacons and other automated means for purposes such as (i) recognizing your computer when you visit the Site, (ii) tracking you as you navigate the Site, (iii) improving the Site’s usability, (iv) analyzing use of the Site, (v) managing the Site, and (vi) personalizing the Site. We also use this information to help diagnose technical and service problems, administer our Site, identify users of our Site, and gather demographic information about our users. We use clickstream data to determine how much time users spend on web pages of our Site, how users navigate through our Site, and how we may tailor our Site to better meet the needs of our users.
We may use personal information for other additional purposes. We will identify these additional purposes at the time of collection.
ONLINE TRACKING
We may also use third-party analytic services on our Site, such as Google Analytics. Google Analytics is a web analytics service provided by Google, Inc., which uses technologies such as cookies to help analyze how users use this website. The information generated by the cookie about your use of this Site (such as your IP address, the URL visited, the date and time the page was viewed) will be transmitted and stored by Google on servers in the United States. Google will use this information to monitor your use of this Site, compiling reports on website activity for website operators and providing other services related to website activity and internet usage. Google may transfer this information to third parties where required by law, or where such third parties process information on Google’s behalf. For more information about Google’s privacy policy in respect of Google Analytics, please refer to http://www.google.com/analytics/learn/privacy.html.
You may opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout?hl+en=GB.
This Site is not designed to respond to “do not track” signals received from browsers.
SHARING INFORMATION
We do not sell or otherwise disclose personal information we collect about you, except as described herein or otherwise disclose to you at the time the data is collected.
We may share your information among Empathetic Media-related entities. We also may share information provided by our visitors to this Site with service providers we have retained to perform services on our behalf, including without limitation, hosting or operating this Site, carrying out your requests, responding to your inquiries, and analyzing data. We require these service providers by contract to appropriately safeguard the privacy and security of personal information they process on our behalf.
We may disclose information about you (i) if we are required to do so by law, regulation or legal process (such as a court order or subpoena), (ii) in response to requests by government agencies, such as law enforcement authorities, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.
We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation).
DATA TRANSFER
We may transfer the information we collect on this Site to other countries other than in which the information was originally collected. Those countries may not have the same data protection laws as the country in which you initially provided the information. By submitting your personal data, you consent to this transfer. When we transfer your information to other countries, we will protect that information as described in this Privacy Notice.
SECURITY
We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and us or the information stored on this Site is absolutely secure.
LINKS TO OTHER WEBSITES
The Site may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked sites may have their own privacy notices or policies, which we strongly encourage you to review to better understand their procedures for collecting, using and disclosing personal information. We are not responsible for the content of the linked websites, any use of these sites, or the privacy practices of these sites.
CHILDREN’S PRIVACY
The Site is not directed to children under the age of 13 and we do not knowingly collect personal information from children under the age of 13 on the Site.
YOUR RIGHTS AND CHOICES
We offer you certain choices in connection with the personal information we collect about you, such as how we use the information and how we communicate with you. To update your preferences, ask us to remove your information from our mailing lists, exercise your rights or submit a request, please contact us as indicated in the “How to Contact Us” section of this Privacy Notice. You can also unsubscribe from our mailing lists by following the “Unsubscribe” link in our emails. To the extent provided by the law of your jurisdiction, you may request access to the personal information we maintain about you or request that we correct, amend, delete or block the information by contacting us as indicated below. Where provided by law, you may withdraw any consent you previously provided to us or object at any time on legitimate grounds to the processing of your personal information, and we will apply your preferences going forward.
CHANGES TO THIS PRIVACY NOTICE
We reserve the right to change or add to this Privacy Notice from time to time and will post any revisions on the Site. We will indicate at the top of the Privacy Notice when it was most recently updated. Your continued use of the Site subsequent to any change to this Privacy Notice constitutes your acceptance of the change. Please review this statement periodically to ensure you are aware of any changes or updates to this Privacy Notice.
HOW TO CONTACT US
If you have any questions about this Privacy Notice or our privacy practices, please feel free to email us at mark [at] empatheticmedia [dot] com or write to:
Empathetic Media Health Ltd
180 King’s Cross Road
London WC1X 9DE
UK