Immersive Marketing: Revolutionizing Biotech and Pharmaceutical Promotion with AR/VR

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computer-generated cells from a recent MoA video

In the fast-paced world of biotechnology and pharmaceuticals, effective marketing can make all the difference in ensuring that groundbreaking medicines reach those who need them most. With advances in technology, particularly augmented reality (AR) and virtual reality (VR), the industry is witnessing a transformative shift in how products are promoted and understood by both healthcare professionals (HCPs) and patients. One … Read More

Navigating the Mixed Reality Landscape with Quest 3: Unlocking New Dimensions in Healthcare and Beyond

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A futuristic female surgeon looking through a mixed reality headset to see data screens inside an operating theatre

As virtual reality (VR) continues to unfold its potential, the Meta Quest 3 emerges as a beacon of progress in immersive technologies. One of its standout features, the pass-through mixed reality (MR) capability, is bridging the gap between the virtual and physical realms in unprecedented ways. As VR enthusiasts and experts, we delve into the practical applications of this technology, highlighting how it goes beyond gaming and entertainment to significantly impact different industries, including healthcare.

The Future of Office Computing: Embracing VR, MR and AR Headsets

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In the ever-evolving landscape of technology, the emergence of Virtual Reality (VR) and Augmented Reality (AR) headsets has been nothing short of revolutionary. While these devices were initially associated with gaming and entertainment, their potential in the realm of office computing is becoming increasingly evident. In this article, we explore why wearing a VR/AR headset to carry out office computing … Read More

Could AI reduce our dependence on doctors?

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The recent rapid advances in artificial intelligence (AI) have sparked discussions about its potential to revolutionize various industries, including healthcare. One of the most intriguing possibilities is the replacement of doctors with AI-driven systems for medical diagnosis. While this notion may seem daunting to some, the capabilities of AI coupled with technological innovations suggest that such a scenario could become … Read More

Bringing an SmPC to life through Immersive Media

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The summary of product characteristics (SmPC) for a pharmaceutical product is a legal document full of important facts and information but not known for its literary flair. Neither is it the sort of thing you would take to bed for a relaxing hour or two. If you were to take a straw poll of biopharmaceutical marketing and medical staff, you … Read More

Feeling our Way towards the Future: Haptic VR and immersive pharmaceutical training tools

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Recent breakthroughs and innovations in haptics hardware for VR have significant implications for pharmaceutical companies, particularly in the areas of training, education, and patient care. The use of Extended Reality (XR) technology, which includes Virtual Reality (VR) and haptics, is gaining traction in the healthcare industry, with a focus on medical education, clinical skills training, and patient education. For pharmaceutical … Read More

Embracing a New Reality: Meta Quest 3, a Breath of Fresh Air in VR

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Yesterday, the Empathetic Media Health team took delivery of several new Meta Quest 3 headsets and we immediately set about testing them – in advance of upcoming client meetings.  We very rapidly realised that the Meta Quest 3 is a game-changer, bringing a breath of fresh air to the immersive tech scene. This new headset redefines the experience of wearing … Read More

Alternative Large Language Models (LLMs) to ChatGPT in the Pharmaceutical Industry

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Robotic hand reaching up to touch digital data structures

Competitors to ChatGPT for the Pharmaceutical Industry Large Language Models (LLMs) like OpenAI’s ChatGPT have become integral in the pharmaceutical industry, aiding in drug discovery, research, and development, as we’ve discussed in recent posts. However, after a turbulent week at OpenAI that saw CEO Sam Altman fired and re-hired, it’s worth considering some of the other options out there. Several … Read More

Immersive Healthcare: The Revolution of Medical Training Through VR, AR, and MR Simulations

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In the ever-evolving landscape of healthcare, the convergence of Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) is ushering in a new era for medical training. These immersive technologies are poised to redefine the way medical professionals learn and hone their skills, presenting a multitude of benefits that extend from the safety of training environments to the exploration … Read More

Enhancing Patient Engagement with Augmented Reality

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2 women in their 50s looking at a phone

As technology advances more rapidly than ever before, augmented reality (AR) has emerged as a powerful tool that is transforming various industries, and our own biopharma sector is no exception. With its ability to superimpose digital information onto the real world, AR is enhancing patient engagement in new and interesting ways, revolutionizing patient education, medication adherence, and overall experience of … Read More