Could AI reduce our dependence on doctors?

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The recent rapid advances in artificial intelligence (AI) have sparked discussions about its potential to revolutionize various industries, including healthcare. One of the most intriguing possibilities is the replacement of doctors with AI-driven systems for medical diagnosis. While this notion may seem daunting to some, the capabilities of AI coupled with technological innovations suggest that such a scenario could become … Read More

Feeling our Way towards the Future: Haptic VR and immersive pharmaceutical training tools

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Recent breakthroughs and innovations in haptics hardware for VR have significant implications for pharmaceutical companies, particularly in the areas of training, education, and patient care. The use of Extended Reality (XR) technology, which includes Virtual Reality (VR) and haptics, is gaining traction in the healthcare industry, with a focus on medical education, clinical skills training, and patient education. For pharmaceutical … Read More

Embracing a New Reality: Meta Quest 3, a Breath of Fresh Air in VR

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Yesterday, the Empathetic Media Health team took delivery of several new Meta Quest 3 headsets and we immediately set about testing them – in advance of upcoming client meetings.  We very rapidly realised that the Meta Quest 3 is a game-changer, bringing a breath of fresh air to the immersive tech scene. This new headset redefines the experience of wearing … Read More

Alternative Large Language Models (LLMs) to ChatGPT in the Pharmaceutical Industry

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Robotic hand reaching up to touch digital data structures

Competitors to ChatGPT for the Pharmaceutical Industry Large Language Models (LLMs) like OpenAI’s ChatGPT have become integral in the pharmaceutical industry, aiding in drug discovery, research, and development, as we’ve discussed in recent posts. However, after a turbulent week at OpenAI that saw CEO Sam Altman fired and re-hired, it’s worth considering some of the other options out there. Several … Read More

Enhancing Patient Engagement with Augmented Reality

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2 women in their 50s looking at a phone

As technology advances more rapidly than ever before, augmented reality (AR) has emerged as a powerful tool that is transforming various industries, and our own biopharma sector is no exception. With its ability to superimpose digital information onto the real world, AR is enhancing patient engagement in new and interesting ways, revolutionizing patient education, medication adherence, and overall experience of … Read More

Immersive storytelling beyond the headset: Holograms Take Center Stage

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A holographic elephant appears in front of a crowd of amazed onlookers

In the ever-evolving landscape of technology, storytelling has undergone a remarkable transformation, thanks to the advent of holograms. This cutting-edge development has opened up new dimensions in narrative experiences, offering a level of immersion that was once reserved for science fiction. In this article, we explore the exciting use of holograms in storytelling, both through pass-through technology in virtual and … Read More

Virtual Reality for Mental Health

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Mental health has become one of society’s biggest issues with around one in seven people now taking antidepressants. Whether this is caused by events such as pandemics, wars and economic difficulties, social media reporting of such events or simply a greater awareness and tendency to self-diagnose, there is a tsunami of potentially ill people in need of therapy. There is … Read More

The Future of Immersive Biotech Experiences with AI-Enhanced Virtual Reality

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In the ever-evolving landscape of biotechnology, where innovation knows no bounds, the fusion of artificial intelligence (AI) and virtual reality (VR) promises to be a game-changer. As technology enthusiasts and industry insiders eagerly await the dawn of this new era, it’s crucial to understand the pivotal role AI will play in shaping VR applications in the years to come. In … Read More

How to Maximise Impact with Augmented Reality in Biopharma Field Forces

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augmented reality view of a data vizualisation on top of an office desk

FEBRUARY 2021 Around one third of doctors expect to use online rather than face-to-face channels as their primary route for engaging with biopharma companies in the future, post-Covid. This clearly means that two thirds expect to revert to face-to-face calls with company representatives when the pandemic is under control (https://pmsociety.org.uk/webinar-industry-engagement-post-covid-19-event-report/). Augmented reality as a communication medium is highly suited to … Read More

February AR/VR News #2: Virtual gathering, a ‘spider glove’ and the digital equivalent of duct tape

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Images of Magic Leap’s anticipated portable augmented reality device were leaked to Business Insider last week. According to Business Insider, Magic Leap, a $45 billion Google-backed startup, was hastily finishing building the prototype, known as PEQ0, in preparation for a board meeting this week. In other Google news, it is pushing for VR with a new update of the mobile app for Chrome … Read More