The (R)evolution of Virtual Reality in Medicine and Pharma: from Outsider to Insider

Dan ArcherBlogLeave a Comment

hand tracking demo image

Virtual Reality (VR) has made extraordinary progress since its inception, moving beyond the early days of 360-degree videos to the interactive, standalone (not requiring an external PC, just the headset) VR experiences we enjoy today. Companies like Meta (formerly Facebook) have been at the forefront of this transformation, continually investing in VR technology and integration across various sectors, including healthcare. … Read More

How AI-driven AR will Revolutionize Biotech and Pharmaceutical Marketing

Mark ArcherBlogLeave a Comment

Doctor using his mobile phone

In recent years, the convergence of artificial intelligence (AI) and augmented reality (AR) hassparked remarkable advances across various industries. One particularly promising domainis the intersection of AI, AR, biotech, and pharmaceutical marketing. This convergence hasthe potential to revolutionize how these industries communicate with their targetaudiences, educate consumers, and enhance brand experiences. Personalized Product Visualization: AI-powered AR applications are enabling biotech … Read More